Mailing Lists

Do check out our Support page - in our blog posts you will find short spotlights on various subjects.

Do I Need a Mailing List?

A mailing list isn’t essential for every self‑published author, but it’s one of the few tools you fully control. Social platforms change, algorithms shift, and visibility comes and goes. But an email list is a direct line to readers who’ve chosen to hear from you.

Why a Mailing List Helps

• You own the connection. No platform can take it away.

• Readers who sign up are genuinely interested. Even a small list is powerful.

• It supports long‑term visibility. New releases, discounts, events - they all reach the people most likely to care.

• It builds trust. Regular, low‑pressure updates help readers feel connected to you.

When You Might Not Need One

• You’re writing a single book with no plans for more.

• You prefer to keep your writing life low‑key.

• You’re already active in a community where readers follow you directly.

A Realistic Approach

You don’t need weekly newsletters or polished campaigns. A simple setup works:

• a sign‑up link on your site or social media bio

• an occasional update when something meaningful happens

• a welcome email that thanks readers for joining

That’s enough to build a small, steady audience over time.

A mailing list isn’t mandatory - but for most self‑published authors, it’s one of the easiest, most reliable ways to stay connected to the people who enjoy your work.