Book Signings

Do check out our Support page - in our blog posts you will find short spotlights on various subjects.

If you manage to get permission to hold a book signing you really do want to maximise the opportunity.

Before The Event

• Confirm logistics: date, time, table location, and whether the venue supplies chairs, tablecloths, or signage.

• Bring stock: better to have too many than too few. Include a mix of formats if you have them.

• Prepare materials: pens (multiple), bookmarks, postcards, business cards, and a simple price sign.

• Know your pitch: a 10–15 second description of your book that feels natural and confident.

Table Setup

• Keep it simple and tidy. A clean table with books stacked neatly always looks more professional than clutter.

• Have your book visible at a distance. A stand or upright display helps people recognise the cover.

• Offer something to pick up. A bookmark or postcard gives shy browsers a reason to approach.

• Subtle dressing. Think about something book specific that might dress your table. Some sand and netting for a tale about fishermen, for example.

Engaging Visitors

• Greet people warmly as they walk by - a simple “Hi there” is enough.

• Don’t hard‑sell. Let them browse, then offer your short pitch if they show interest.

• Ask gentle questions: “Do you enjoy historical fiction?” or “Are you familiar with this period?”

• Stay approachable. No phone scrolling, no closed body language.

Signing the Book

• Ask for the spelling of their name even if it seems obvious.

• Keep inscriptions short. A simple message plus your signature is ideal.

• Have a consistent signing style so you’re not improvising under pressure.

Handling Payments (if selling directly)

• Offer multiple options: cash, card reader, or QR code to your online store.

• Keep change handy if you’re accepting cash.

• Track sales so you know what stock remains.

After the Event

• Thank the venue and staff - it builds goodwill for future events.

• Post a photo online to show activity and encourage future attendance.

• Review what worked: table layout, pitch, stock levels, and timing.

Mindset

A signing isn’t just about selling books - it’s about meeting readers, building visibility, and creating a positive impression. Even slow sessions are valuable if you stay friendly, professional, and present.